Speak Out: a guide to local influencing

Getting to grips with local influencing is important now more than ever: In the age of localism, more decisions about how services are run are being made at a local level.

Photograph: Music of the sun (Flickr)
Photograph: Music of the sun (Flickr)

The upside of this is that you are in a strong position to influence key decision makers through your local expertise. Utilising local politicians, the media and partner organisations to affect change can have powerful results.

No matter what you are campaigning for and the number of people involved, effective planning will maximise results. Before embarking on any local influencing work, make sure you have considered the following campaign foundations: Aims and objectives; Evidence; Audience; Evaluation. 

From September 2014, the Lobbying Act means campaign activity is more closely regulated. Use our briefing to see how this may affect your campaign.  

Speak out: local influencing toolkit

The Lobbying Act 2014 briefing

Overview of Part 2 of the Transparency of Lobbying, Non-party Campaigning and Trade Union Administration Act 2014, which came into force on 19 September 2014.