StreetLink’s brand refresh

In June 2021, StreetLink launched an exciting new refreshed brand to hep connect more people sleeping rough with local support services.  

Following the success of the government’s ‘Everyone In’ scheme at the start of the pandemic, rough sleeping remains high on the national agenda. The app and website’s new contemporary look and warm colour scheme aim to build on this interest to help more members of the public connect people sleeping rough with support.  

The new colour scheme features different shades of blue which represent a cold night’s sky from dusk until dawn. The lamplight imagery also remains a central theme, shining a light on rough sleeping and showing people how they can help those they are concerned about, while the warm tone represents how StreetLink enables the public to take positive action when they see someone sleeping rough. 

Any questions please contact


StreetLink 2021 Assets

If you communicate about StreetLink you can download a host of assets in the refreshed brand. Any questions please contact