StreetLink’s brand refresh
Following the success of the government’s ‘Everyone In’ scheme at the start of the pandemic, rough sleeping remains high on the national agenda. The app and website’s new contemporary look and warm colour scheme aim to build on this interest to help more members of the public connect people sleeping rough with support.
The new colour scheme features different shades of blue which represent a cold night’s sky from dusk until dawn. The lamplight imagery also remains a central theme, shining a light on rough sleeping and showing people how they can help those they are concerned about, while the warm tone represents how StreetLink enables the public to take positive action when they see someone sleeping rough.
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